When I tell people that I am a copywriter, the response is either a patronizing, “ohhh cool” followed by a swift subject change or a genuine inquiry of what that entails. The problem is that most people don’t understand the role, but a simple understanding may help businesses save time, money, and energy.
Here are four definitions every business owner should know to understand copywriting:
Business-to-Business (B2B) is the exchange of services or products between two businesses.
Business-to-Customer (B2C) is when a business offers services or products directly to the customer.
Copy is a set of words, strategically placed together, that allows a business to communicate to other businesses or customers.
A copywriter is a person who creates and writes copy using their knowledge of psychology, marketing, analytics, and SEO strategy to effectively communicate with an audience.
Different types of copy include, but are not limited to:
Website Copy Copy-Editing Newsletters Blogs Email Campaigns Social Media Posts Video Content Print Ads Jingles E-books Ghostwriting Cases for Support Video Ads Online Ads Press Releases Product Descriptions Pamphlets Rack Cards Slogans Mission Statements Mottos Brochures Bulletins Programs Invitations Radio Scripts Commercial Scripts Billboards Flyers Posters
Over the next few weeks, I will be discussing the benefits of hiring a copywriter as opposed to a full-service marketing or design firm or freelance website designer. Subscribe to stay informed and learn how you can save money, time, and energy for yourself and your business.